Phrasemaker is a Perth-based news outlet run by Branden Zavaleta, Grace Black, Tarun Sayal, & Branden Lizardi. Started in 2024, the site is listed on Google News, has DA of 26 (via MOZ), and counted 250k views this month (if you’re PR, there’s more analytics here).

Dual Editor-in-Chief
Branden Zavaleta is one of the chiefs at Phrasemaker. You might’ve read him in The AU Review, The Curb, X-Press, and Linux Magazine, not to mention a handful of smaller arts publications (he’s also a photographer here).

Dual Editor-in-Chief
Our gaming expert from New Zealand, Grace loves fiction and storytelling. After years of writing in the games industry, she’s racked up an impressive article count and a formidable skillset. Her favorites include Overwatch 2, Life is Strange, The Last of Us, Baldur’s Gate 3, and Pokemon – she’s also a die-hard Ghost-Type Pokemon fangirl.

Games Lead
Humble and hardworking, it may surprise you that Branden is among the most veteran games journalists in the industry. Formerly one of the head editors at TheGamer, Branden brings his invaluable expertise to Phrasemaker. When it comes to games, he has a soft spot for management games, farming RPGs, and silly simulators.

SEO Lead
Tarun covers the mechanics, communities, and backend for The Phrasemaker. He’s written for just about everyone — GINX, GGRecon, DualShockers, you name it — and brings a (sorely needed) grounded, detail-first approach to Phrasemaker. Based in India, slightly obsessed with numbers, he’s our go-to guy when we need need something fixed.

Music Lead
Celine’s unique blend of New Yorker, Trinidadian, and Tobagonian give her a keen sense of taste and style that keeps her ahead of music trends. Fused with her deft use of language and writing style, she makes the perfect Head of Music for Phrasemaker.

Books Lead
Vincent loves a good deep dive. Weird sci-fi and genre-blending is his bread and butter. As Head of Books, he keeps those pages turning (or thumbs scrolling). Favourite reads include: Gene Wolfe’s The Book of the New Sun, Ada Palmer’s Terra Ignota, and anything by Ursula K. Le Guin.

Film Lead
Shantelle loves movies, maybe a little too much. She’s loved movies for as long as she can remember, with film and TV shaping almost aspect of her life (even now). With work featuring in the AU review, Pedestrian.TV, Lifehacker Australia, Kotaku Australia, SBS on Demand, Novastream Network, and so much more, she’ll be bringing more of her love for the movies as Film Lead at The Phrasemaker.

Tech Lead
Oluwaseun began writing about tech at places like Techloy and Itechguides, as well as SEO agencies like OutreachX, now he’s our Tech Head here at Phrasemaker.

Investigative Lead
Diwas leads the investigative desk, diving deep into narrative analysis. Having written all over, from Game Rant to Sportskeeda, he uncovers the truth behind modern stories. In his free time, he makes music under the alias Ease is Easy.