The Nintendo Switch 2 was off to a great start, with the handheld console managing to sell a whopping 10 million units within the first 6 months of its launch. Unfortunately, things have slowed down for Nintendo, due to the poor macroeconomical conditions and the memory fiasco, which has affected the hardware market a lot.
Now, Bloomberg reports that Nintendo is planning to cut Switch 2 production by 30% in the U.S. due to weak holiday sales.
The gaming giant initially planned to produce 6 million Switch 2 units, but that number has now been reduced to 4 million. The same momentum is expected to continue through the next quarter, too.
Switch 2 Sales Are Slowing

Despite a strong start, the Switch 2 sales had stumbled through the holiday period. Historically, that’s when Nintendo sells the most of its hardware.
Just for comparison, the Switch 2 sold 35% fewer units than the Switch 1 in the first holiday season of its launch in the U.S (via The Game Business). Sales weren’t better in other regions either.
This isn’t a Nintendo problem, but rather the poor economic conditions that have reduced hardware sales overall. Overall, hardware sales in the U.S. fell to an all-time low in nearly 3 decades in 2025.
Switch 2 Could See a Price Hike Soon

Profitability is a huge concern for Nintendo at the moment when it comes to the Switch 2. They’ve worked hard to ensure a steady supply of components for manufacturing, previously due to tariffs and now due to the memory shortage.
Previously, Nintendo claimed it had a stable supply of components with its partners, but unfortunately, the situation has seemingly worsened far beyond its reach.
As such, a Switch 2 price hike may also be around the corner. Currently, the hardware starts from $450, and a potential jump could increase it to $500, the same cost as a PS5 digital version. This is bound to further impact the handheld’s sales.
