Cheetozard, the viral Pokémon Charizard Cheeto $87,840 sensation, has officially become the most expensive snack food auction item in history. While many fans look for rare trading cards, one anonymous buyer decided that a three-inch-long Flamin’ Hot Cheeto was the ultimate prize.
The Cheetozard was sold at auction on March 2, 2025, by Goldin Auctions. This sale has sparked massive interest in the world of niche collectibles, proving that the combination of nostalgia and internet culture can turn a snack into a fortune.
What is Cheetozard? The Pokemon-Shaped Cheeto That Broke the Internet
The Cheetozard is a Flamin’ Hot Cheeto sold for $87,840 that features a silhouette nearly identical to the Fire-type Pokémon, Charizard. Because Charizard is one of the most iconic characters in the franchise, this Pokémon-shaped Cheeto became an overnight legend.
To ensure the item was treated like a high-end collectible, it was mounted on a custom card and placed inside a professional-grade protective case. This transformation from a snack bag find to a museum-quality piece is what allowed it to reach such a staggering price point.
Cheetozard at a Glance
| Feature | Details |
| Final Price | $87,840 |
| Auction Platform | Goldin (goldin.co) |
| Bidding History | 60 total bids |
| Primary Feature | 3-inch Pokémon-shaped Cheeto |
The Origin Story: Paul Bartlett and 1st and Goal Collectibles
The history of this snack is as unique as its shape. Paul Bartlett, the owner of 1st and Goal Collectibles in Georgia, originally found the listing on eBay years ago.
From a $350 Investment to a $10,000 Sale
Bartlett purchased the chip for just $350 in 2019. After keeping it in a safe for years, he rediscovered it in 2024. Once he posted a video of the snack online, it went viral, leading to the creation of a temporary Cheetozard meme coin. Bartlett eventually sold the item to Arena Club for $10,000, who then placed it in a “Slab Pack” where it was won by the individual who finally listed it with Goldin.
Cheetozard Price History: The Most Expensive Cheeto Ever Sold
When looking at the Cheetozard price history, the growth is unprecedented. It represents a 24,997% return on the initial $350 purchase price.
| Year | Event | Value |
| 2019 | Bought by Paul Bartlett on eBay | $350 |
| 2024 | Sold to Arena Club marketplace | $10,000 |
| 2025 | Cheetozard sold at auction | $87,840 |
While a Harambe Cheeto auction in 2017 reportedly reached $99,900, that sale was never verified as paid. Therefore, the Cheetozard is officially the most expensive Cheeto ever sold in a completed, professional transaction.
Why Collectors Paid $88,000 for a Snack
The value of the Pokemon Charizard Cheeto $88,000 sale comes from the “perfect storm” of two massive fandoms. Charizard is the “Holy Grail” of Pokemon characters, and Cheetos is a dominant force in internet meme culture.
The Goldin auction house noted that this item bridges the gap between traditional toy collectors and modern pop culture enthusiasts. Even Frito-Lay executives acknowledged the find, further boosting its status as a one-of-a-kind cultural artifact.
Frequently Asked Questions
What was the final Cheetozard price?
The final price was $87,840. This includes the $72,000 winning bid plus a 22% buyer’s premium.
Is the Cheetozard meme coin still active?
No. The Cheetozard meme coin was a short-lived cryptocurrency created by fans during the initial viral surge in 2024. It has since been discontinued.
How does this compare to the Harambe Cheeto auction?
The Harambe Cheeto auction remains a famous piece of internet history, but because the payment was never confirmed, the Cheetozard holds the record for the highest verified sale.
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