In modern design, Rafael Olarra is a major influence behind the scenes. For over a decade, he has worked across luxury hotels and high fashion, blending South American energy with global luxury standards.

Born in Argentina and trained at the Universidad del Cine in Buenos Aires, Olarra uses his film background to tell visual stories. His early career in advertising and theater helped him learn how to manage big projects without losing track of the small details.

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Rafael Olarra: Art Direction for the Faena Group

Since 2015, Olarra has served as the Art Director for the Faena Group. He is responsible for the visual look of the properties, including everything from staff uniforms to social media. He often describes his work as managing a “live movie set,” where every part of the hotel is designed to make guests feel like they are part of a story.

He helps maintain the famous Faena style, which features deep red velvets, gold-leafed columns, and dramatic art installations. He has worked alongside famous figures such as director Baz Luhrmann and architect Rem Koolhaas to ensure that the hotels, art, and branding all fit together perfectly.

Rafael Olarra: Fashion and Visual Branding

Outside of hotels, Olarra has made a mark on the fashion industry through his agency, Rafismo. He has worked with Vogue Japan, Vogue Germany, and Vogue Mexico to create the look for high-end photo shoots. His style is known for being elegant but also playful and clever.

One of his confirmed projects was building an indoor beach for Vogue Germany. He also contributed to the art direction for a Moschino campaign with designer Jeremy Scott. His ability to create entire worlds for brands has made him a collaborator for companies like The Walt Disney Company and Cirque du Soleil.

Rafael Olarra: Art and Athletics

Olarra believes that staying physically active helps his creativity. He titles himself an triathlete and mountain climber who often looks to nature to help him clear his head, as stated in Rafael Olarra’s Instagram. He has mentioned that the vastness of the ocean helps him stay calm when facing high-pressure work deadlines. This physical discipline gives him the energy to oversee massive projects and artistic events.

Rafael Olarra: Looking Toward the Future

As of 2026, Olarra continues to lead projects that mix art with business. While he has recently gained public attention for being seen with actor Pedro Pascal, his career remains his main focus. From styling art for Vanity Fair to managing the grand visual world of Alan Faena, Olarra has built a reputation for being an artist who can do it all.

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