And there’s still no way to track it separately.
If your Google Search Console reports have started acting weird, you’re not imagining things. As of this week, traffic from Google’s new AI Mode — the company’s more conversational search experience — is officially being counted toward your site’s Web metrics. But here’s the catch: it’s fully blended in. No filters, no separate view, no clear breakdown of what came from traditional search versus what came from a chatbot.
The update was quietly made to Google’s documentation on June 17, confirming that both AI Overviews and AI Mode now contribute to the Web category in Search Console. That means your impressions, clicks, and rankings from these new AI-powered interfaces are being included in the same bucket as everything else — and there’s still no way to isolate them.
What counts now?
According to Google, each time your content appears as a clickable source in AI Mode, it counts as an impression. If someone clicks, it counts as a click. And like standard search results, each card shown in the AI carousel has its own numeric position, factored into your average position metric.
But despite acting like a traditional search, AI Mode isn’t trackable in the same way. There’s no separate “AI” appearance in the Search Console performance report. It’s just merged in with everything else under “Web.”
Why this matters
For site owners and SEOs, this change complicates everything from traffic attribution to strategy. Glenn Gabe, a digital marketing consultant who closely follows these shifts, pointed out that it will be “very hard to glean insights about how AI Mode is impacting traffic” without a dedicated view or filter.
The rollout of AI Mode traffic tracking was expected. Google announced months ago that the feature would be counted in Search Console eventually. But the lack of segmentation leaves users in the dark about just how much of their traffic — or lack of it — is being driven by the new experience.
What you can do (for now)
There’s no immediate fix. Until Google offers a dedicated filter or reporting option for AI Mode, the best approach is to annotate changes in traffic starting mid-June and watch for unexplained shifts in performance. Any spike or drop might not be from a content update or algorithm tweak — it could just be AI Mode reshaping how users find your site.
Bottom line: AI Mode is live, and it’s part of your traffic now. But unless Google adds more transparency, it’s going to be a guessing game.